New Zealand Launches Striking Campaign to Support Young People With Heartbreak
New Zealand launches “Love Better” campaign to support and help young people with heartbreak. They do this through videos, articles, podcasts and a special platform where young people can talk to professionals about their feelings.
The campaign follows a previous government study which found that many young people have experienced emotional and physical pain.
New Zealand launches eye-catching “Love Better” campaign to support and help young people with heartbreak. With the campaign, the New Zealand government wants to suggest a healthy way to deal with a breakup. They want to normalize the strong feelings of heartbreak. New Zealand is the first country to launch such a campaign.
The government will reach young people through videos, articles and podcasts. In addition, they are launching a platform where young people can talk to professionals about their feelings. They have already launched a promotional video about the campaign, in which young people talk about heartbreak. A 6.4 million New Zealand dollars budget will be made available for this.
The campaign follows an earlier government investigation. For example, almost 80 percent of 16 to 24-year-olds are said to have already been in a relationship, of whom 87 percent have suffered enormous heartbreak. Consequences of the breakups include self-harm, depression, jealousy, revenge, and stalking.
In addition, there are high rates of violence within relationships and families in New Zealand. One in six young people has already been involved in a physical fight. The New Zealand government sought an innovative way to deal with these 2022 figures.