Google Wants to Bring TikTok and Instagram Videos into the Search Engine
Google is testing a new feature that allows users to search for videos on TikTok and Instagram as well. Trade news site TechCrunch reports this.
That way, the platform would be better at keeping people within Google’s domains.
This is a section called ‘Short Videos’ that can be seen in the mobile app’s search results and a mobile browser. It is a test with a limited number of users, and according to the company, it has not yet been established that the function will continue to be included in the search results.
In addition to Instagram and TikTok, the Short Videos also include search results from Google’s own video project Tangi and YouTube. Lately, YouTube has also been experimenting with short video formats such as TikTok and Instagram Reels videos.
After clicking on the search result, the user is not taken to the respective app, but the video opens in a mobile browser screen. This should make it easier to return to search results within Google, as users are still in the web browser.